Facebook announced today a new education page for businesses wanting to use Facebook. The link is www.facebook.com/business and it's worth taking a look. We usually recommend our client businesses utilize Facebook to some extent. At minimum, your business should have a Facebook page (because it's free). After that, the degree to which you use Facebook depends on your staff, your budget, the type of product or service, and the nature of customer relations in your industry. There is a whole host of social media strategies for building a loyal customer base, but simple Facebook advertising can also be very targeted and effective.
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