Many businesses use blogs to provide valuable content to their clients and help maintain a relationship with customer. It's a good idea to have a standard signature or concluding information automatically placed at the end of all your blog posts. Not only that, but you can make these links to places or functions you'd like your readers to be aware of. Keep in mind that some may be first time readers. Another thing to think about - not everyone may be reading your blog post on your actual blog website! With RSS feeds, and sharing, etc. they could be reading your post by itself on any number of other websites with varying formats. Therefore, it's not redundant to make one of your signature links be something about your blog itself, with a link back to it, for those who wish to see more or subscribe.
In blogger, this is easily done by going to your dashboard, selecting your blog, then clicking on the "settings" tab. After that, click the "formatting" subheading and scroll down. You'll see a box called "post template" where you can place text or html code with whatever you like. This will automatically appear in new posts from then on. There are also more advanced ways of doing this. I've done this to create the signature links below.
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